Although Gennaker is currently at full capacity, we anticipate being able to take on one new project in February and one in March. Please contact us to reserve your place.
Web Sales Strategies
Web marketing: more than SEO
If you take a look at the list below you can see how years of continuing sales growth is possible. Each bullet point can be further broken down and each one represents opportunities for significant sales performance gains. The volume of effective marketing options available supports sustainable quarterly revenue increases.
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Search Engine Optimization (SEO)
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On-Site
- Copy-writing
- Keyword density analysis
- Long tail search term targeting
- Blogs
- Forums
- Articles
- Competitor assessment
- Registered site maps
- Robot instructions
- Parseable pages
- User-generated content
- SEO friendly heading structures
- SEO friendly URLs
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Off-Site
- Naming of inbound links
- Reproducible articles and customized articles
- Blog posts
- Inbound links from high PR sites
- Credible directory links
- Site networks
- Multiple brands
- Free content funnel sites
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On-Site
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Pay Per Click advertising
- Copy-writing
- Split-testing
- Market selection
- Long-tail research
- Outsourced PPC account management
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Viral Marketing
- Facilitating word-of-mouth
- Triggered community notifications
- Social platform integration
- Group features
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Affiliate marketing
- Affiliate management software
- Affiliate marketplaces
- Promoting your affiliate program
- Identifying and recruiting affiliates
- Super Affiliate partnerships
- Reciprocal affiliate product and cross-promotion partnerships
- Creation and measurement of affiliate resources
- Motivating affiliate performance
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Sales funnel
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On-page sales funnel
- Sales letter
- Testimonials
- Copy-writing
- Graphics
- PR coverage
- Guarantees and refunds
- Free Bonuses
- Email capture
- Physical offer option
- Scarcity
- Time pressure
- Perceived value and quality
- Credit card processing
- Privacy and security
- Split-testing
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Off-page sales funnel
- Product launch process
- Newsletter sequencing
- Newsletter copy-writing
- Partnerships
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On-page sales funnel
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PR story placement
- Press releases
- CAB placement approach
- Developing a media contact database
- Gaining press and market credibility
- Targeting specific media outlets
- Blog placement
- Niche and trade publications
- Visual appeal for TV coverage
- Hijack events and special days
- Annualized PR coverage
- Video news releases and b-roll footage
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Monetization models
- Stored credit with micro-payments
- Advertising
- Affiliate selling
- PPC arbitrage
- Subscriptions
- Freeware with premium edition
- Demos
- Donationware
- Downstream sales
- Selling the ability to make more money
- Buy low, change context, sell high
- Training and support
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New markets and communication channels
- YouTube and video
- Facebook and social networks
- Mobile
- Second Life and virtual worlds
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Selling to your existing user base
- CRM systems
- Newsletter strategies
- Affiliate selling of aligned products
- Newsletter advertising sales
- Version updates
- Re-subscription pitches
- Selling competitor's products
- Automated push updates and notifications
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Market identification
- Identifying markets and emotional drivers
- Communication routes to identified targets
- Low-hanging fruit
- Identifying and addressing pain
- Market's sole-purchaser authorization limit
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Market-focused products and brands
- Brand development
- Web site and web application product development
- Product, brand and copy adjustment to meet market needs
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Outsourcing and Automation
- Back-end systems to support passive income
- Virtual assistants
- eLance and project-based outsourcing
- Hosted servers and services such as order fulfillment
- Bulk copyrighting
- Bulk funnel website creation
- Multi-tier customer and technical support
This list is only a taste of Gennaker's Internet marketing strategies and tactics, and each individual item on the list encompasses many individual steps, techniques and alternative approaches available.
The Underground Marketing Map
For a more comprehensive list, talk to us to get a copy of The Underground Marketing Map, the official Gennaker Performance internet marketing overview.